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Chief Marketing Officer

Christa has a proven track record as a successful e-commerce and omni-channel entrepreneur/manager who is capable of translating customer journeys into (digital) retail and e-commerce solutions while maintaining oversight on strategic, organizational, and financial consequences.

Retail brands and organizations are increasingly facing e-commerce and omni-channel issues with significant implications for internal disciplines. Obtaining consent from and fostering cooperating with existing external retail and business partners is a critical factor in success. Potential channel conflicts and cannibalization risks are an ever-present challenge that often result in e-commerce strategies being postponed at the risk of missing the boat. Well-known (franchise) examples of this include Bart Smit, HEMA, Intertoys, and V&D.

Is your organization facing similar changes and would you like temporary management assistance? With years of experience and in-depth knowledge of the conversion funnel, digital landscape, and the dynamics and financial ramifications of e-commerce/omni-channel, our Chief on Demand Christa Bosman is the ideal manager for this process. With he talent for assessing organizational relationships, Christa can make any necessary (temporary) adjustments to strategy and has a natural ability to inspire and motivate people.

Authority and guidance are key words when it comes to our Chiefs on Demand.

Equally important are authenticity and perception, in combination with their ability to provide an strategic view of the companies direction from an unbiased, third-party perspective. While it might not be necessary to utilize a Chief on Demand on a daily basis, one or two days a month can already make a notable difference.

Our on-demand service can also be purchased on a subscription basis and tailored to your specific needs. This concept allows you to scale up our services as and when needed, making it an ideal solution for any company.

Contact Christa Bosman-Wateler through: , +31 655 750 750 or LinkedIn.